We helped Pocketfoods navigate its Abuja expansion by providing key insights into consumer preferences. Despite challenges and extended timelines, our research gave the brand a solid foundation for effective marketing and product strategy in the new market.

Discover the top six startup trends for 2025, including generative AI, sustainability, health tech, and more. Stay ahead in the evolving startup ecosystem.

Liberia's story is one of transformation. A new generation of entrepreneurs is emerging, determined to tackle challenges and propel the nation forward. Spur Nation Group dives deep into the data to reveal the exciting trends shaping this dynamic startup ecosystem. Over the past five years, the number of startups in Liberia has surged by 35%, showcasing a fertile ground for innovation. Technology takes the lead, comprising 27% of the startup landscape. Fintech solutions, e-commerce platforms, and more are redefining industries and driving economic growth.

In recent years, the United Nations Sustainable Development Goals (SDGs) have gained significant traction as a framework for addressing global challenges and fostering sustainable development. While the SDGs are often associated with governments and international organizations, startups have a unique role to play in driving progress towards these goals. This blog post explores the remarkable potential of startups to contribute to the SDGs and create positive social and environmental impact.

Africa's startup ecosystem is a hotbed of innovation and entrepreneurial energy, with countless startups emerging across the continent. However, one significant challenge that hampers the growth and development of these startups is the lack of comprehensive and reliable data. The Africa startup data gap is a critical issue that needs to be addressed to unleash the full potential of the continent's entrepreneurial landscape.

Starting a small business is an exhilarating journey filled with dreams, aspirations, and a vision for success. However, it also comes with its fair share of challenges and obstacles. At Spur Nation Group, we understand the struggles that small business startups face, and we are here to provide innovative solutions to help entrepreneurs thrive in a competitive market.

In the Nigerian work environment, there's a commonly held belief that your colleagues are not meant to be your friends. However, here at Spur Nation Group, we've discovered something truly extraordinary—a community that transcends the boundaries of the office and blossoms into genuine, heartfelt friendships.

In a generation where stories are often told by outsiders, we recognize the importance of owning our narrative, even when it includes the less glamorous parts. At Spur Nation Group, we believe that a story is incomplete if it only highlights the successes and skips over the challenges and failures. Today, we are opening up about the rocky spots we've encountered along our journey, shedding light on the moments that shaped us and made us stronger.